Richard MacLean - Corporate Reporting: From Spin to Strategy - Issue 3
Making the Move from Spin to Strategy
By Dick MacLean, President of Competitive Environment and Director of the Center for Environmental Innovation, Inc.
Today social and environmental reporting may be an exercise in public relations. Look over the hill and the future may reveal comparable, consistent, credible and relevant metrics to differentiate one company from its competitors. Smart companies will position themselves for the hardball competition to come with the corporate disclosure of tomorrow.