Helena Barton - Leveraging Intangible Assets - Issue 11
Leveraging Intangible Assets: How a Rating Can Help Measure and Communicate Performance
By Dr. Helena Barton, Business Development Manager at DNV/CoreRatings
Dr. Barton points out that intangibles such as reputation, brand value, goodwill, intellectual capital, innovative capacity, culture, management, staff and strategy account for 70% to 95% of market value. She gives practical advice on how companies can analyze and manage that intangible value.