Deborah Anderson - Avoiding Business Stumbles - Issue 2
Avoiding Business Stumbles
By Deborah D. Anderson, Ph.D, former VP at The Procter and Gamble Company, and Paul M. Bray, former AHC Group Senior Associate, writer, lecturer, and leading Environmental Attorney
As the technical and communication sophistication of social and environmental stakeholder groups grows, the risk for a corporation of even a small product stumble ballooning into a major crisis has increased exponentially. How can corporations protect themselves?