Bruce Piasecki - Senile to Social Capitalism - Issue 11
Moving from Senile to Social Capitalism
By Bruce Piasecki, President and Founder of AHC Group, Inc.
Multinational corporations today shoulder an increasing share of social functions once reserved for governments or religion. A key shift now occurring within corporations is a more socially responsible way of defining our social needs, rather then stimulating perceived social needs for products - fast food, for example - that actually exploit short-term impulses at the expense of long-term sustainability.
This is an excerpt from Piasecki's sixth book, World Inc examining a new stream within the turbulent waters of advanced capitalism — social response product development (SRPD).