Social Response Capitalism: Product Development Strategies for 21st Century Innovators and Investors

By Bruce Piasecki, President and Founder - AHC Group, Inc.

A new set of industrial products - from cars to computers - has shown that leading firms now compete on price, technical quality and social response. This excerpt from Piasecki's sixth book, Better Products, Better World, describes the revolutionary development of social response product development within Toyota and Hewlett Packard.