Automaking and the New Century: Social Response Product Development as Corporate Strategy

By Bruce Piasecki - President & Founder of AHC Group

Most new product development models limit themselves to the discovery of price and technical variables. This new excerpt from Dr. Piasecki's sixth book, "Better Products, Better World", provides an in-depth case study on how Toyota and Honda utilized a social response product development strategy to liberate a new family of hybrid technologies. Definitions of this historic new form of product development are provided, and suggestions for what?s next for corporate strategy are explored.